Our Story

Built on love.
Worn with purpose.

Too many good people suffer in silence.

Think Deep, Swim Good was born from a simple frustration - watching the people we love struggle alone, putting on a brave face when they didn't need to.

Clothing is expression.

What you wear says something about who you are and what you stand for. TDSG is for people who think a little deeper, who choose kindness, who know that life's better when we look out for each other.

"Our mission is for our community to accept themselves and others, leading with love. Navigating this life with a smile on their face."

Joshua, Founder

Lead with love.

We're here for the ones navigating life's chaos with a smile, even when it's hard. For the ones who check in on their mates. For the ones who choose to be the good they want to see.

Shop now

Follow the journey

#ThinkDeepSwimGood

If you can't find a good person, be one.